Content Writing – Do You Express Or Impress?

Though every writer knows he/she can write, but what fails them being standout, then? Though there may be countless reasons to substantiate their failure, a habit to impress readers without expressing is one of them. Read to know more about it...

It is quite a conviction of mine that content writing, no matter what kind of writing, must always be synchronized with title given as it lends credence to contents and symbolizes that it is meaningfully related. But a writer, in addition to considering meaningful relation of contents with the title specified, must know that expression always counts much in the profession of writing. So long you fail to express yourself meaningfully and impressively, there is fat chance that you will succeed as a writer.

How many times did you try to know if you are writing to impress or express? Is your writing style compulsively whimsical? Does it deviate you from the main subject line? Do you wittingly write to impress? These questions, if asked to yourself, will give you ample ideas to know the reality of you as a writer.

We know that verbose content writing is construed to be an annoyance to most readers. While precision always matters in every concept of writing, a conscience/awareness to what and how you're writing, counts considerably much.

More often than not we come across countless writers, who seem to be preoccupied with “outdated prejudice” that impressing readers is the ultimate weapon to drive traffic or increase readerships. “Misconception” is perhaps the right word to contradict their belief as such trick is often backfired.

While (some) educated and experienced writers adhere to the meaningful representation of ideas even that may require being verbose a bit to complement explanations, there are also those who deliberately enlarge sentences, include difficult words and represent their ideas in such a way that readers feel a kind of inertia to read further.


What may cost you dear if you write to impress people?

To the best of my experience, writing to impress may lead you nowhere to be a perfect writer. Why? Because what you write is the reflection of ideas that were already impregnated in your mind. You may have impregnated those ideas through reading or years-long experience as a writer. So, this style of writing is itself vindication of the fact that you failed to realize temperament of readers when you were too engrossed in wording insipid and senseless sentences.To say the least, you will be called a bad writer.

Additionally, such style of writing often ends up being lengthy and full of difficult words – so difficult that readers sometimes can't quell the growing urge to turn up dictionary. Consequently, there comes gradual depletion in the number of inflowing readers on your blog or website. After all, nobody loves to spend time on reading something that is presumed to give nothing meaningful.

If writing to impress, the most detrimental effect you can have is to get frigid response from your prospective readers. And, this is the biggest danger for every writer as far as I can deduce.

I believe, if you can express yourself well, you can impress well.


DeclarationThough the title of this blog matches with some posts already published on the Internet, but the ideas represented here are solely mine and so they are not in violation of rules of non-plagiarism. Ample efforts have been employed to make the blog post sound unique and original.

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